virtualbrands provides interactivity in video content that changes the user's expectations of what a video experience can be. Innovative production and delivery systems enable viewers to control the movement, select different camera views and delve into audio, text and Web site hotspots that appear in the video. Interactive content is created from various resources such as motion video, graphics, text. After it is “composited” into a plane of pixels, these are encoded as if they all were moving video pixels.