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Everything begins with an awareness of the facts! Scientific Grounds Make Intuition and Experience More Reliable. In planning a business strategy, it may be easy to envision what it should be. But it may be difficult to decide on which the means and method. This is actually happening in every company. Why is it not possible to produce an action plan that is more concrete? It is because they fail to take an objective view of the facts they are facing at the time. The solution to any problem lies in the gap between what it should be and what there is. |